Jeff Hawkins is the co-founder of Palm and Handspring and is the architect of many computing products such as the PalmPilot and the Treo smartphone. In this course he will take you on a journey through his career, how he became an entrepreneur and the importance of believing in your product. He teaches valuable lessons about the importance of experience, following your passions and how to keep a work/life balance. He discusses how to design successful products, the role of market research and the need to continuously test products. In terms of the company workplace, he talks about how a good business culture and a strong human resources policy are vital. You will also learn about the importance and inevitability of portable technology. This course will be of great interest to business professionals who will learn much from the experience, knowledge and wisdom Jeff Hawkins has gained over his career. It will also be of interest to business students setting out on their careers, in particular those who would like to become technology entrepreneurs.